2018 FIFA World Cup is galloping towards its climax with all its anxiety, thrill, pomp and splendor.
Nielsen Sports recently took a tour into its data in unfolding new views about football as a sport. There are many sports in the world, for example, cricket which is a heart throb of millions around the world. India , Pakistan, Srilanka etc has wide fanfare for cricket. It has billion dollar business evolving around it and is a favorite sport of corporate companies. The logic is simple; the game stretches many hours and even days if it is a test match. The corporate companies get ample time to promote their products as sponsorship or as prime time advertisement to cricket geeks glued to the TV. It has done its damage already, too much popularity and glamour associated with the game has attracted many youths to it thereby many sports like football and hockey which was deep rooted in India, Pakistan etc lost its importance, sheen and glory which they had garnered in the past.
When we take cricket as a game, physical involvement is less compared to games like football, hockey or other games. When two players are involved in game, the rest is watching or waiting for their chance to perform.. In cricket, activity growth of personality is subjective but in football, Kabadi and other items, group involvement via personality, social evolution will happen in players and viewers. Cricket stars and viewers (Cricket society) - evolve consciousness similar to corporates – gain oriented. Body language, style, culture, financial benefit, stardom, structure of the game, duration, viewers addiction – everything leads corporates as cricket favorites. Whereas in football it is different. All the players are physically, mentally and socially involved in the game at a time, beyond barriers.
Nielsen Sports survey of 18 major markets revealed that interest in football is rising more than 40%. This is a great mileage for Television media; it leads to increase in viewership and commensurate rights fees. Brands are investing more on to associate with football’s blue-chip properties. Sponsorship is widely accepted in the game.